Marketing Cloud Products, SKUs, and Editions :

• Current Products

  • Marketing Cloud Engagement (fka Marketing Cloud / ExactTarget)

  • Marketing Cloud Account Engagement (fka Pardot)

  • Marketing Cloud Personalization (fka Interaction Studio / Evergage)

  • Marketing Cloud Intelligence (fka Datorama)

  • Marketing Cloud Advertising (fka Advertising Studio) - Retiring on Aug 15, 2026

  • Marketing Cloud Social Studio (fka Social Studio) - Retired on Nov 18, 2024

• Agentforce Marketing (aka Marketing Cloud Next) : A product portfolio of next gen or 'on Core' editions built on Data 360 (fka Data Cloud / CDP) and powered by Agentforce.

  • ​MC Growth & Advanced

  • Loyalty Management

  • Salesforce Personalization

  • Marketing Intelligence

• Marketing Cloud+ : SKUs that give access to MC Next alongside current MC products

  • MC Engagement+ : Engagement + MC Advanced​

  • MC Account Engagement+ : Account Engagement + MC Growth/Advanced

  • MC Personalization+ : MC Personalization + Salesforce Personalization

  • MC Intelligence+ : MC Intelligence + Marketing Intelligence

Marketing Cloud Certifications :

• Marketing Cloud Engagement (MCE)

  • ​​Foundations

  • Administrator

  • Email Specialist

  • Developer

  • Consultant

• Marketing Cloud Account Engagement (MCAE)

  • ​Specialist

  • Consultant

• Marketing Cloud Personalization (MCP)

• Marketing Cloud Intelligence (MCI)

• Data Cloud Consultant

• AI

  • AI associate​ - Retired on Feb 2, 2026. Check FAQ

  • Agentforce Specialist

• Loyalty Management

• Marketing Cloud Advanced Cross Channel

• NOTE : Review all Salesforce Certification Name Changes here

Trailhead

Trailhead Marketer Career Path : This Path is specially designed for Marketers, where you can discover and learn in-demand skills, look at the current trends, and find the right Marketing Role.

Acronym Guide by Eliot Harper :

• Marketing Cloud

• Data Cloud

Certification Prep :​​

• MCE Email Specialist Virtual Bootcamp videos by SFMC Trailblazers

• MCE Email Specialist, Admin, Developer, and Consultant Bootcamp videos by Trailblazing Together

• Certification Resources by Guilda Hilaire

• MCE Admin - Practice Tests by SFMC Stack & Certification Tips by Shibu Abraham

Join the SFMC Trailblazer Community Group to stay updated with the latest news and get the answers to all your questions.

Attend In-person and Virtual Trailblazer Community Events to learn more about the product features, networking, and a chance to participate in the quiz to win a 200$/400$ Certification Voucher. You can also check out the Events page to stay updated with the upcoming events.

MCE Foundational series for beginners videos by SFMC Trailblazers

Explore Training programs by Salesforce partners and Trailhead Academy

MCE Challenges by Sabuhi :

• SQL 30​​

• AMPscript 30

​Developer Resources :

• Developer Center (APIs, SDKs, & Programmatic Content)

• MCE

  • AMPscript Guide​ by Eliot Harper & Adam Spriggs

  • AMPscript, SSJS, and GTL Documentation

  • SQL Basics by Mateusz Dabrowski

  • Test APIs in Postman

  • SSJS - Documentation by Ivan Razine | Platform Library Vs Core Library by Greg Gifford

  • Marketing Cloud Developer Group Resources by Matt Cameron

  • Editors / Tools / Extensions

    • MCSnippets (Editor to test, experiment, and share AMPScript and SSJS snippets) by Pato Sapir 

    • ampscript.io (AMPscript syntax validation and highlighting tool) by Zuzanna Jarczynska

    • BLDR (Development Tool & Package Deployment for MCE) by Tony Zupancic

    • SFMC Companion (A Chrome extension to help users navigate through MCE objects and identify relationships) by Cameron Robert

    • Query Saver (A Chrome extension to save SQLs from Query Studio) & SFMC Automation Viewer (A Chrome extension to view SFMC automation details) by Mathes K

    • SSJS Manager (A Visual Studio extension to support SSJS code development) by Filip Boštík

    • AMPscriptify (Generate AMPscript snippets) by Shashi Prasad

    • AppExchange - Query Studio & Package Manager

• Email​

  • AMP for Email - Study Guide​ & Gmail Playground

  • ​MJML Framework 
  • Parcel
  • Litmus 
  • Validity Everest
  • Email Markup Consortium
  • Design Inspiration - Really Good Emails | Email Love |  Dribble
  • Gmail Postmaster Tools
  • Yopmail
  • Mail Tester
  • MX Toolbox
  • BIMI
  • Email Annotations
• Mobile Studio : SMS, Push, LINE, and Facebook Messenger ​
• WhatsApp Messaging

Salesforce Stack Exchange : This is a great platform to explore and share your knowledge with the community.

Partner Learning Camp : This is only available to Salesforce Partners which includes the following courses:​​

• Data 360 (fka Data Cloud / CDP)​​

• Marketing Cloud Personalisation (fka Interaction Studio)

• Marketing Cloud Intelligence (fka Datorama)

• Advanced Cross Channel

• SFMC Certification Fast Path

Hands-on SFMC by Tim Ziter, Michelle Medina, Sandesh Chapagain, Hunter Dunbar, Jyothsna Bitra & Samol Seng

Marketing Cloud Tips by Nobuyuki Watanabe

The Agentic Marketer by François Perret, Claudia Hoops, Tammy Begley & Erin Duncan

Resources by Guilda Hilaire :

• Marketing Cloud Resources

• Data Cloud (fka CDP)

• SSJS

• REST & SOAP API

• AMPscript

• For Developers

• 10 Commandments to a successful migration 

Book/eBook :

• Automating Salesforce Marketing Cloud  by Greg Gifford and Jason Hanshaw

• Data Architecture Principles for Marketing Cloud by Eliot Harper

Implementation Series by Trailblazing Together

Architecture and Implementation Strategies Series by SFMC Trailblazers

Marketing Cloud Bootcamp by Singapore Marketer Group

Recommended Articles :

• HowToSFMC Scriptmas 2021 , 2022 & 2023 : A collection of SFMC scripts, tips, hacks and workarounds

• Top 10 Marketing Cloud Mistakes (and How to Avoid Them) & 10 ways to secure Marketing Cloud by Eliot Harper

• Monitoring Transactional Emails in Marketing Cloud by Pato Sapir

• SQL Segmentation And Its Many Methods of Madness by Greg Gifford

• URL Validation & Display SFMC data in Sales Cloud by Lukas Lunow

• Securing CloudPage Forms in Marketing Cloud Engagement:

  • ​Google reCAPTCHA by Ivan Razine

  • Cloudfare Turnstile by Sebastian Pastuszka

Slack Channels :

• HowtoSFMC​​

• Email Geeks

• MC Learning Camp

Marketing Newsletter :

• Salesforce 360 Highlights​​

• SFMC Stack